Worldwide e-commerce revenue has been mainly contributed by PC e-commerce; however, with increased availability of mobile devices and the change in consumer habits, mobile commerce is expected to see constant growth. According to MIC (Market Intelligence & Consulting Institute), a Taipei-based ICT research institute, many Taiwanese and foreign e-commerce operators have started to deploy mobile commerce such as app development and mobile website optimization to enhance sales performance and service efficiency via mobile technologies.
US e-commerce giant Amazon, online home furnishings retailer Wayfair, and online handmade sales platform Etsy posted over 100% year-on-year growth in mobile commerce in 2014 (including smartphones and tablets). Other B2C e-commerce operators reaching the same excellent performance include German online fashion retailer Zalando, Chinese e-commerce operators Yixun.com, MMB, and JD.
E-commerce Operators' Mobile Commerce Revenue
|
Operators
|
Type
|
Country of Operators
|
Mobile Commerce Revenue in 2014 (US$ Million)
|
Mobile Commerce Revenue in 2013 (US$ Million)
|
YoY Growth
|
|
Wayfair
|
Home furnishings
|
US
|
228
|
90
|
153.6%
|
|
Etsy
|
Handmade sales
|
US
|
280
|
125
|
124.0%
|
|
Amazon
|
General items
|
US
|
16,800
|
8,000
|
110.0%
|
|
Yixun.com
|
3C digital products
|
China
|
450
|
220
|
104.6%
|
|
Zalando
|
Fashion products
|
Germany
|
504
|
250
|
101.6%
|
|
MMB
|
Mobile commerce
|
China
|
327
|
163
|
100.6%
|
|
JD
|
General items
|
China
|
5,800
|
2,900
|
100.0%
|
|
B2W
|
E-commerce company
|
Brazil
|
448
|
225
|
99.1%
|
|
Nova Pontocom
|
General items
|
Brazil
|
387
|
200
|
93.5%
|
|
Peapod
|
Fresh food
|
US
|
300
|
160
|
87.5%
|
|
Dangdang
|
Clothing
|
China
|
345
|
185
|
86.5%
|
|
Vipshop
|
General items
|
China
|
685
|
375
|
82.6%
|
|
Newegg
|
3C digital products
|
China
|
325
|
180
|
80.6%
|
|
VANCL
|
Clothing
|
China
|
288
|
160
|
80.0%
|
|
Groupon
|
Group buying
|
US
|
844
|
494
|
70.0%
|
|
Privalia
|
General items
|
Spain
|
240
|
150
|
60.0%
|
|
Vente-privee
|
Discounted branded goods
|
France
|
668
|
445
|
50.0%
|
|
Rue La La
|
Discounted branded goods
|
US
|
250
|
176
|
42.1%
|
|
Oscado
|
Fresh food
|
UK
|
450
|
345
|
30.4%
|
|
Overstock
|
Home furnishings
|
US
|
387
|
287
|
35.0%
|
|
Gilt
|
Flash sales
|
US
|
250
|
210
|
19.1%
|
Source: Internet Retailer, compiled by MIC, June 2015
"The worldwide e-commerce industry and market has undergone rapid changes in recent years. The e-commerce market in Asia Pacific will continue to develop rapidly at a higher speed than the global average and is likely to overtake the United States as world's biggest e-commerce market. Many e-commerce operators have aggressively made forays into other markets, developed mobile services, and integrated their online and offline resources," says Rosa Chang, industry analyst with MIC.
In the face of rapid development, retailers must concentrate on their current business while keeping an eye on the change in global trends such as the emergence of new service models or markets. By pursuing steady growth and constant innovation, retailers will be able to respond to changes immediately.
To see more about this report, please visit: Worldwide B2C E-Commerce Market and Industry
For future receipt of press releases, or more information about MIC research findings, please contact MIC Public Relations.
About MIC
Market Intelligence & Consulting Institute (MIC), based in Taipei, Taiwan, was founded in 1987. MIC is Taiwan's premier IT industry research and consulting firm providing intelligence, in-depth analysis, and strategic consulting services on global IT product and technology trends, focusing on markets and industries in Asia-Pacific. MIC is part of the Institute for Information Industry. https://mic.iii.org.tw/english